In a move that is expected to revolutionize the way brands and businesses create content on TikTok, the platform has announced a collaboration with Getty Images. This integration will allow advertisers to pull in licensed images and videos from Getty’s vast library using TikTok’s Symphony Creative Studio, an AI-powered video generation tool.
What Does This Mean for Advertisers?
With this integration, advertisers can use Getty’s licensed content to create ads containing AI-generated content, including AI avatars that look like real people. This means that brands and businesses will have access to a vast library of premium images and videos, which they can use to create powerful and engaging TikTok-first content with ease.
How Does the Integration Work?
The integration is available through TikTok’s Symphony Creative Studio, which rolled out today for all advertisers. This AI-powered video generation tool allows brands and businesses to generate a video based on a product description, add an AI avatar to ‘speak’ about it, and even incorporate AI-powered dubbing in different languages.
Advertisers can also use the tool to generate multiple versions of an ad, as well as ‘remix’ an existing one. This means that brands and businesses will have the flexibility to create a wide range of content options, from short-form videos to longer-form ads with multiple languages.
Benefits for Advertisers
The integration between TikTok and Getty Images offers several benefits for advertisers, including:
- Access to a vast library of premium images and videos: With Getty’s licensed content, brands and businesses will have access to millions of high-quality images and videos that they can use in their ads.
- Ease of use: The integration with TikTok’s Symphony Creative Studio makes it easy for advertisers to create powerful and engaging content without requiring extensive design or production expertise.
- Flexibility: Advertisers can generate multiple versions of an ad, as well as ‘remix’ existing ones, giving them the flexibility to try out different approaches and see what works best.
What Does This Mean for the Future of Advertising?
The integration between TikTok and Getty Images is a significant development in the world of advertising. With this collaboration, brands and businesses will have access to a vast library of premium images and videos that they can use to create powerful and engaging content on TikTok.
This raises several questions about the future of advertising:
- Will we see more collaborations between tech companies and traditional media outlets?
- How will AI-powered video generation tools change the way brands and businesses create content?
- What are the implications for the advertising industry as a whole?
Getting Started with TikTok’s Symphony Creative Studio
To get started with TikTok’s Symphony Creative Studio, advertisers can follow these steps:
- Log in to your TikTok account: Make sure you have an active TikTok account and log in to access the platform.
- Access Symphony Creative Studio: Navigate to the Symphony Creative Studio page within your TikTok account and click on the "Get Started" button.
- Choose a template or start from scratch: Select a pre-designed template or start creating your ad from scratch using Getty’s licensed content.
- Customize your ad: Use the AI-powered video generation tool to customize your ad, including adding an AI avatar and incorporating AI-powered dubbing in different languages.
- Publish your ad: Once you’re happy with your ad, click on the "Publish" button to make it live on TikTok.
Conclusion
The integration between TikTok and Getty Images is a significant development for the advertising industry. With access to a vast library of premium images and videos, brands and businesses will be able to create powerful and engaging content on TikTok with ease.
As the world continues to evolve at an unprecedented pace, it’s exciting to think about what this collaboration might mean for the future of advertising. Will we see more collaborations between tech companies and traditional media outlets? How will AI-powered video generation tools change the way brands and businesses create content?
One thing is certain: with TikTok’s Symphony Creative Studio and Getty Images’ licensed content, advertisers now have a powerful tool at their disposal to create engaging and effective ads on the platform.
References
- [TikTok Announcement](link to TikTok announcement)
- [Getty Images Press Release](link to Getty Images press release)
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