Real estate marketing is no cakewalk. Realtors have to navigate market volatility while creating compelling experiences that captivate buyers and keep costs under control. For Malte Kramer, who worked as a marketing consultant for real estate company Jade Mills, the roadblocks were all too familiar.
Addressing the Challenges with Luxury Presence
To overcome these challenges, Kramer founded Luxury Presence, a startup that provides marketing solutions to real estate agents, teams, and brokerages. "We offer products and services that help real estate agents, teams, and brokerages succeed in all economic environments and housing markets," Kramer told TechCrunch in an email interview.
Luxury Presence’s main offices are located in Santa Monica, California.
A Comprehensive Solution for Realtors
Luxury Presence offers a range of tools and services designed to help realtors market their properties effectively. This includes:
- Creating real estate websites
- Designing ads
- Developing content marketing strategies
- Engaging with social media
- Building presentations for properties using its platform and content management system
Realtors can also list their properties on Luxury Presence’s growing home search database. Recently, the company launched Presence Copilot, an AI-powered mobile app that enables realtors to collaborate with clients in private beta.
A Comprehensive Solution for Realtors
Luxury Presence is focused on serving high-performing real estate professionals with modern, best-in-class technology. Its platform provides a comprehensive, one-stop solution for real estate marketing, branding, and client communication. This ensures that agents, teams, and brokerages have all the tools they need to elevate their brands and grow their businesses.
Growth and Funding
Marketing bluster aside, Luxury Presence is indeed growing rapidly, with a customer base of just over 10,000 real estate agents. The company has a team of around 600 employees, including 300 full-time workers based in the U.S. With its latest funding round of $19.2 million led by Bessemer Venture Partners and Switch Ventures, Luxury Presence aims to support its product development.
A New Era for Proptech
While proptech companies have historically secured capital with ease, last year saw a significant decline in funding. VC-backed proptech companies raised $19.8 billion in 2022, down 38% from 2021. The Center for Real Estate Technology & Innovation reports that this drop-off is the second-lowest investment year for proptech since 2018.
Conclusion
Realtors face numerous challenges in marketing their properties effectively. Luxury Presence has emerged as a key player in addressing these challenges with its comprehensive platform and services. With its latest funding round, the company will continue to grow and develop its products, ensuring that realtors have the tools they need to succeed in an ever-evolving market.
Luxury Presence: A Comprehensive Solution for Realtors
- Features: Luxury Presence offers a range of tools and services designed to help realtors market their properties effectively. This includes creating real estate websites, designing ads, developing content marketing strategies, engaging with social media, building presentations for properties using its platform and content management system, and listing properties on its growing home search database.
- Growth: Luxury Presence is focused on serving high-performing real estate professionals with modern, best-in-class technology. Its platform provides a comprehensive, one-stop solution for real estate marketing, branding, and client communication.
- Funding: With its latest funding round of $19.2 million led by Bessemer Venture Partners and Switch Ventures, Luxury Presence aims to support its product development.
The Future of Proptech
- Challenges: Realtors face numerous challenges in marketing their properties effectively, including navigating market volatility while creating compelling experiences that captivate buyers and keep costs under control.
- Opportunities: With the rise of Luxury Presence and other proptech companies, realtors now have access to a range of innovative tools and services designed to help them succeed in an ever-evolving market.
Conclusion
Realtors face numerous challenges in marketing their properties effectively. Luxury Presence has emerged as a key player in addressing these challenges with its comprehensive platform and services. With its latest funding round, the company will continue to grow and develop its products, ensuring that realtors have the tools they need to succeed in an ever-evolving market.
